O.R.M. stands for Online Reputation Management. You may have heard of it referred to as Search Engine Reputation Management as well. SEO is generally concerned with getting a website to rank better for product or service-related search terms.Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.ORM helps you create and maintain a positive online image so that any attacks on your image are easily deflected and minimized in prominence. It helps remove personal addresses and other data from public databases, also known as “people search” databases.ORM services provide the process of managing online brand reputation & perceptions that exist upon web-based social networking sites, and through search engine optimization to build the brand reputation.